At Doobi Research & Consultancy, we understand that a strong brand is more than just a logo—it’s an asset that drives customer loyalty, market value, and competitive advantage. Our Brand Equity analysis helps organizations quantify and enhance their brand’s impact in the marketplace.

The Brand Equity Index

Our proprietary Brand Equity Index is a composite score that provides a holistic view of a brand’s strength. It is derived from three critical dimensions:

• Brand Engagement: Measures how emotionally and behaviorally connected customers are to the brand. High engagement signals trust, loyalty, and consistent interaction.

• Brand Involvement: Evaluates the relevance and importance of the brand in the daily lives and decision-making processes of consumers.

• Brand Price Perception: Assesses how customers perceive the brand’s pricing relative to value, helping to determine whether a brand is seen as premium, fair, or overpriced.

By combining these indicators into a single index, we give businesses a clear picture of their brand’s standing—and the levers they can pull to enhance equity.